Our approach is like our design, beautifully simple. We create luxurious sustainable staples with the softest touch imaginable to make every piece that little bit more special.
Multi-tasking t-shirts you can lean on time and again
Our premium, super soft t-shirts are a bestseller for a reason - they look good on anyone, anywhere.
That's why they've remained trustworthy go-tos for everyday women for over 10 years. Find your favourites today, wear them well beyond tomorrow.
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Discover What Our Customers Say..
The most perfect t-shirt
— Susan F."These t-shirts are the best out there. How many times do you get asked where can you get the most perfect fit t shirt from. This is it! There is no better out there. I’ve been searching for years and now just order these."
Finally found Holy Grail of white t-shirts!
— Jane C."After years of searching have finally found t-shirts that don't lose shape, made of super soft good quality (not see through) comfortable material, a perfect neckline that doesn't sag, wash well and fit without being too baggy or clinging to lumps and bumps."
Best t shirt ever!
— Tenille H."You will not find a better t shirt. Scoop isn’t too low. Feminine, flattering fit. True to size. White isn’t see through."
"Stylish sustainable fashion"
"The Little British Brand Seal of Approval"
"Perfectly fitted t-shirts that we’ve always dreamed of owning"
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