We are passionate about being a socially and environmentally conscious brand

We put care and thought into how we make our clothes and how our business is run. This is our 10-point plan for preserving the environment, empowering people and supporting communities. We’re taking great steps forward, but we know there will always be more we can do in the future.

Fair trade is the only option

We work with factories and businesses in the UK and Europe that pay people fairly.

No child labour, no exploitation

We respect human rights and we ensure that our clothes are made in working environments that comply with health, safety and employment laws.

We’re a female-founded brand that believes in empowering women

We're all about lifting each other up and work with other businesses that have the same philosophy. Our Portuguese factory is led by a mother-daughter team who employ over 70 women. Their passion and commitment drive us forward every day.

We use natural, biodegradable fabrics

Our LENZING™ fibres derive from the finest European Beech trees and are approved by the Fairtrade Textile Standard.

We only use non-toxic dyes

That are sustainable and kinder to the environment.

Minimising our footprint

Our core fabrics are produced in a CO2 neutral environment.

We believe in empowering communities

Our head office and factories support local talent with jobs, education and donations (we recently produced and donated nearly 20 000 face masks to the Katherine Low Settlement in Battersea).

From design to delivery we’re committed to reducing our environmental impact

We make clothes to last and encourage a buy-better, buy-less approach.

All our packaging is recyclable

Sustainable and ready for you to use again.

Respect, care and kindness

are at the heart of our brand, and always will be.

We're proud to support the Terra Carta

Launched by HRH The Prince of Wales via the Sustainable Markets Initiative, the Terra Carta provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of nature combined with the transformative power, innovation and resources of the private sector.