Our approach is like our design, beautifully simple. We create luxurious sustainable staples with the softest touch imaginable to make every piece that little bit more special.

Womens quality white crew neck t-shirt
Womens black high neck ribbed tank top

The Building Blocks Of Your Wardrobe

You can expect supreme quality and a touch of luxury …

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Discover What Our Customers Say..

The most perfect t-shirt

"These t-shirts are the best out there. How many times do you get asked where can you get the most perfect fit t shirt from. This is it! There is no better out there. I’ve been searching for years and now just order these."

— Susan F.

Finally found Holy Grail of white t-shirts!

"After years of searching have finally found t-shirts that don't lose shape, made of super soft good quality (not see through) comfortable material, a perfect neckline that doesn't sag, wash well and fit without being too baggy or clinging to lumps and bumps."

— Jane C.

Best t shirt ever!

"You will not find a better t shirt. Scoop isn’t too low. Feminine, flattering fit. True to size. White isn’t see through."

— Tenille H.

Our Story

It starts in 2013..

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"Stylish sustainable fashion"

— The Telegraph

"The Little British Brand Seal of Approval"

— The Times

"Perfectly fitted t-shirts that we’ve always dreamed of owning"

— Stylist Magazine
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