The Search for Quality Sustainable Clothing
With more and more people searching for clothes that are made in an ethical, sustainable way, how can we be sure we’re buying responsibly?
Buying clothing that has been made using fabrics sourced from eco-friendly resources means that it’s not only easy to look great, but to also feel great about wearing them. In today’s world of instant gratification, there is pressure on fashion brands to meet customer expectations in a speedy and efficient way - meaning many clothing and fashion brands prioritise speed and low prices over quality and ethics.
All too often, this approach disregards any thoughts around sustainability, as profit margins are prioritised over doing things in the right way. This has led to the global fashion and clothing industry to become hugely problematic from an environmental perspective. According to Greenpeace, in the UK alone, 350,000 tonnes of clothes are deposited into landfills every year. This is approximately £140,000 worth of clothing.
Additionally, the amount of resources and water that are required to create the clothing we use is astonishing. Polyester production alone creates 706 billion kg of greenhouse gases every year according to the World Resources Institute. There are, however, companies that are fighting back. At Lavender Hill, we’re delighted to be able to call ourselves a sustainable UK brand.
It starts with the fabrics that are used. Are they made from sustainably grown fibres? Are they made from recycled materials? Essentially, sustainable clothing is created in a considerate, mindful way that doesn’t involve harmful materials or processes during the manufacturing phase, and doesn’t use fibres that are non-biodegradable.
At Lavender Hill, our range of high-quality clothing is all created using natural fibres. The chief fibre we use is Modal, which is derived from the pulp of beech trees and is 100% sustainable. We also actively make efforts to reduce our carbon footprint, with our fabrics created in a CO2 neutral environment. We minimise plastic consumption, use non-toxic dyes, and as many recycled materials as we can.
Sustainability doesn’t just refer to the physical product, though. It’s important to consider the people involved in the production, which is why we practice full traceability throughout the process of crop to garment. We know our factories and the team of people who produce our clothes, and you can read more about them here.
At Lavender Hill, we are dedicated to having sustainable processes and practices as a business.