• Seasonless staples you can wear all year, every year.

    Beautiful Basics

    You can expect supreme quality and a touch of luxury …

Our approach is like our design, beautifully simple. We create luxurious sustainable staples with the softest touch imaginable to make every piece that little bit more special.

Earth Month is Every Month

We are passionate about being a socially and environmentally conscious brand

Terra Carta

We’re Supporting the Terra Carta Launched by HRH The Prince of Wales via the Sustainable Markets Initiative, the Terra Carter provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future.

We Made Your Clothes

Find out more about the factories we work with.

James W.

'Excellent Quality. This is the third pack of masks we have purchased and all have been excellent. They are really well made and comfortable. We have recommended them to all our family and friends.'

Monica E.

'Tremendous quality, wonderful fit - I plan to purchase more.'

Tenille H.

'Best t shirt ever! You will not find a better t shirt. Scoop isn’t too low. Feminine, flattering fit. True to size. White isn’t see through.'

Gifts With Heart

Still not able to see your loved ones? Show them you care with our handpicked gift edit.

Seasonless Staples

Discover our edit of tees which will easily take you from season to season.


From figure-skimming luxury leggings to blissfully-soft wrap tops, these ethically-made micro modal and cashmere separates are sleek enough for working-from-home and cozy enough for stretching out on the sofa.

Stylist Magazine

'Perfectly fitted t-shirts that we’ve always dreamed of owning'

The Times

'The Little British Brand Seal of Approval'

The Telegraph

'Stylish sustainable fashion'

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