About Us

Our approach is like our design, beautifully simple.

We create luxurious staples that feel like nothing else, it’s what makes us unique and why customers keep coming back. Using natural sources, every item has the softest touch imaginable - we spend a lot of time feeling fabric and finding new ways to make every piece that little bit more ‘Aaaahhh’!

Versatile foundation pieces

We design versatile, foundation pieces - that are always in style and that work with everything you already have. You can wake up, get dressed, look chic, feel great. And our range comes in styles, shapes and shades to flatter every body.

Elevated fuss-free designs

We love elevated, fuss-free designs that inspire confidence and calm. Beautifully crafted staples for every-day and everywhere, for when you’re on or off, and whether it’s activewear or inactive wear.

We care

Founder Isobel Ridley realised her teenage ambition of starting her own business in 2013, having honed her skills in luxury fashion at Burberry London. A year travelling had opened Isobel’s eyes to the negative impact of what we throw away - taking a sustainable and ethical approach to her brand was never in question. So we consider every part of the manufacturing journey; we’re passionate about traceability and the way we source and fabricate is fundamental. And our ‘care’ extends beyond product, it underpins our customer service, our team and the women (and some men) who make our clothes. 

Environmentally friendly fabrics

We only use natural fabrics like linen, cashmere, and ecologically, environmentally-friendly modal produced from the pulp of beech trees. So you can feel good wearing our clothes, and feel really good about how they’re produced.